Tuesday, March 24, 2009

Well it has been a busy season for us at EveryTribe. We have been hoping that the innovation we produce in the fundraising industry provide an excellent distribution channel for excellent products.

In the midst of our endeavors, I wanted to stop and make note of a speaker from TED from a few years ago, in regards to aid to Africa. I do not wish to say all aid is bad, but rather that we are addressing the distribution of assets internationally the wrong way.

So, in essence, this is why we do what we do, because clearly the current system around the globe isn't working. And perhaps we can learn as our country faces it's own crisis. Take a look at this video...


http://www.ted.com/index.php/talks/andrew_mwenda_takes_a_new_look_at_africa.html

Thursday, March 12, 2009

A Note on Fundraising Management

It's decision time of the year for fundraising chairs around the US. In the midst of an economic down turn, remember the two best ways of fundraising success:

1. Proper Management
2. Student Participation

To maintain proper management is an intense part of the two week fundraiser. If you are contacting teachers, administrators and parents continually, to remind them of the sale, you will be successful. It is a consistent and small action that can produce a lot of results. Also, be mindful of your process. If you are doing a cookie dough or product sales, your are going to have to sort a lot of product. Remember, this is very time consuming, and if not managed properly, you will have lots of angry customers. That's why EveryTribe has taken the post-sale management on our shoulders. While leading your group forward, the last thing you need to do is to manage post-sale distribution.

To get your students to participate means two things:
1. You are allowing them to own their own future
2. You need them to get out there.

People do not buy passively for school fundraising efforts. Every Tribe has tried and failed at this too, under our old online system. School fundraisers work so well because people buy from students they know and love. Family, friends and others buy when a student is in front of them and they desire to help. Our fair trade helps students draw a broader audience, but the number of people willing and committed to helping people overseas is still limited.

Remember, no system of fundraising, business, or even government can work with out the diligent work from those it is ment to serve. Join us today with one of the best systems out there, a fair trade fundraising effort with 50% profit, no money upfront and drop shipping.